Opportunities and Challenges of Organic Agri-Food Organisations: A Case Study from India

Date01 December 2021
Published date01 December 2021
Subject MatterArticles
Opportunities and
Challenges of
Organic Agri-Food
Organisations: A Case
Study from India
Roma Mitra Debnath1
The purpose of the study is to identify the opportunities and challenges for the
organisations that are operating in the organic food sector in India. A case study
has been presented about an organisation, which is one of the leading ones in
India. Based on the existing body of literature and the case study approach, the
opportunities and challenges have been identified, which are country-specific.
Though there have been studies conducted to emphasise the preferences of the
consumers for the organic food, this study is unique as it also presents a case
study of the leading organic agri-food marketer to document the opportunities
and the challenges present in the sector. The study focuses on the suppliers of
the organic food. The present study captures the issues of the farmers, who are
growing organic agricultural products in different parts of the country, the barri-
ers in the downstream supply chain and the opportunities in the market due to
the ever-increasing demand of the consumers for the organic food.
Organic food, sustainable consumption, supply chain, farmers, consumers, public
Agriculture has been practised for centuries, and like any socio-economic or polit-
ical system that has stood the test of time, it is a product of the circumstances in
which it exists. According to Foley et al. (2011), 70% of the world’s grasslands,
50% of the savannas, 45% of deciduous temperate forests and 27% of tropical
Indian Journal of Public
67(4) 608–619, 2021
© 2021 IIPA
Reprints and permissions:
DOI: 10.1177/00195561211042978
1 Indian Institute of Public Administration (IIPA), New Delhi, India.
Corresponding author:
Roma Mitra Debnath, Associate Professor, Indian Institute of Public Administration (IIPA),
Indraprastha Estate, Ring Road, Mahatma Gandhi Marg, New Delhi 110002, India.
E-mail: roma.mitra@gmail.com

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