Emerging Trends of Cybernated Transactions in India: An Outlook Amidst Covid-19 Pandemic

Published date01 December 2023
DOIhttp://doi.org/10.1177/00195561231166535
AuthorVishnu Priya Temani,Shivangi Seth
Date01 December 2023
Emerging Trends
of Cybernated
Transactions in India:
An Outlook Amidst
Covid-19 Pandemic
Vishnu Priya Temani1 and Shivangi Seth1
Abstract
In Indian economy, the cashless transaction is not a new phenomenon. However,
the pandemic gave a sizeable push in the endeavour to marginalise cash transac-
tions. The objective of this article is to discover the actual impact of Covid-19 on
the preferences of people while making transactions. For primary data collection,
Google questionnaire was sent all over India to all age-groups. Respondents are
from all types of socio-economic status. Graphical and tabulation approach was
used as a data tool. In this research article, a comparative study has been done for
analysis. It has been observed that when the cases of Covid-19 were on the rise in
India, the digital mode of payment became a lifesaver as it not only eliminated the
risk of social contact but also provided safety from leakage in the economy with
better security as well as an easy and convenient way of transferring money.
Keywords
Cashless Transactions, Cybernated Transactions, Per Capita Digital Payments,
Online Survey, Digital Payment Index
Introduction
The Coronavirus pandemic shook the overall economy of the world, so there was no
way for India to be left unharmed by this major shock. According to the Ministry of
Statistics, Government of India, a downfall of 3.1% in growth was experienced
during the fourth quarter of scal year 2021. As per the Chief Economic Advisor to
the Government of India, this drop was mainly due to the Coronavirus pandemic,
and in the opinion of the World Bank, ‘the current coronavirus pandemic has
magnied pre-existing restraints on India’s economic outlook’. The recently revised
Article
Indian Journal of Public
Administration
69(4) 801–814, 2023
© 2023 IIPA
Article reuse guidelines:
in.sagepub.com/journals-permissions-india
DOI: 10.1177/00195561231166535
journals.sagepub.com/home/ipa
1 Department of Accountancy and Business Statistics, Kanoria PG Mahila Mahavidyalaya, Jaipur,
Rajasthan, India.
Corresponding author:
Shivangi Seth, Department of Accountancy and Business Statistics, Kanoria PG Mahila Mahavidyalay,
Near Gandhi Circle, Jawahar Lal Nehru Marg, Jaipur, Rajasthan 302020 India.
E-mail: shivangiseth333@gmail.com

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