India's Most-Watched Ads: Maximum Eyeballs ; Love Them, or Hate 'Em These Are the Most-Watched Ads On Telly.

Summary

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Did you see the ad on TV? The marketing guy in the crowd misses a heartbeat as he perks up his ears to catch your conversation. Bingo! It's his product.

As TV viewers, we absorb those short clips in different ways sometimes falling for a lovestruck Vidya Balan or Aamir Khan as an irritated Sikh. For marketers, however, what you watch, how long and when, are existential questions. And there's a way to measure it: Gross Rating Points (GRPs), the sum of all ratings for all programmes in a schedule, by one definition. Marketers invest huge sums of money and time in making us take the first step see the ad. Whether we, as consumers, will take the next step buy the product is another matter.

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Extract

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India's Most-Watched Ads: Maximum Eyeballs ; Love Them, or Hate 'Em These Are the Most-Watched Ads On Telly.

Sure, there are many debates around the creativity of an ad, but we, at Business Today, present a ranking of the 'Most-watched Ads' based on the GRPs (April 2008-May 2009). The attempt is not to tell you that these were the most creative ads or that these were the most effective one...

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