Most Watched Ads in June 2009 ; Business Today in Association with Tam People Meter System has Come Up with a First-of-Its-Kind List of 'India's Most Watched Ads On Television .

Summary

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You may have loved these ads or hated them - but chances are that you spent much of your TV watching hours looking at these ads as you munched on popcorn. Business Today in association with TAM People Meter System has come up with a first-of-its-kind list of "India's most watched ads on television based on Gross Rating Points (GRPs).

The BT-TAM track for each month will appear in every alternate issue of BT from now on. The duration for all ads has been normalised to 30 seconds and the total airing time has also been factored in. GRP is a shorthand measure of the total exposure an advertiser buys from TV networks.

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Extract

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Most Watched Ads in June 2009 ; Business Today in Association with Tam People Meter System has Come Up with a First-of-Its-Kind List of 'India's Most Watched Ads On Television .

There are many ...

See the full content of this document

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