Waking Up to Social Media ; From Facebook to Linkedin, Twitter to Orkut, Corporates Are Beginning to Use Various Forms of Social Media to Reach Out to Consumers, Employees and Partners, Writes Kushan Mitra.

Business Today › July 08, 2009

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Summary

Cleartrip.com, an Internet travel agency, thought it had a sound online social media strategy. The company ran a blog authored by company Director Hrush Bhatt, had a Twitter account and also maintained forums where users could air their differences. However, on the evening of June 9, when Bhatt peeked in to see what users were talking about on Twitter, he found a link to an irate forum post by blogger Kiruba Shankar. Shankar felt that he had been given a raw deal by the company after using its services.

Hired over social media

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Waking Up to Social Media ; From Facebook to Linkedin, Twitter to Orkut, Corporates Are Beginning to Use Various Forms of Social Media to Reach Out to Consumers, Employees and Partners, Writes Kushan Mitra.

Kaushik Ray, Senior Director, HRD, Dr Reddy's Labs

Ray, an alumnus of Jamshedpur's XLRI, got an invite to join the LinkedIn network of fellow XLRI alum Prabir Jha who happened to be the Senior VP and Global Chief of HR, Dr Reddy's Labs. The two started exchanging messages over the site and five months after the two connected over LinkedIn, Ray found himself working with Jha. My link with Dr Reddy's started with LinkedIn, says Ray. On the verge of completing one year in the company, I look back at how it all happened, and all I can say is that it is pure serendipity. Today, he spends at least an hour on the weekends on LinkedIn and is in the process of joining Facebook. He feels that apart from networking and building contacts, it is a good medium that allows professionals to share knowledge.

We have got some profiles from LinkedIn and maybe we will formalise this as a channel (for hiring) now, says Ray.

So Bhatt swung into action, anxious to douse the flames of a disgruntled blogger before it ...

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