Taking Stock, Virtually ; Online and Offline Brokering Work Better in Combination Than Alone.

Summary

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When 33-year-old Prashant Shivram, a Mumbai-based marketing consultant, shifted from offline trading to online two years back, it was the convenience of trading from his home that got him hooked to online investing. "It's far more real-time than offline trading. Plus, you can see your deliveries coming through and for those who indulge in day trading, the online model holds a definite advantage for obvious reasons," explains Shivram.

Shivram, of course, has no taste for day trading, but that in no way diminishes the advantages of online trading. "The very nature of the offline model makes customers dependent on dealers who they have to call to place orders--this means that as a customer you might miss out on a price point of a particular stock in the interregnum between the placing of the order and the delivery," says Amit Golia, Senior Vice President and Head of Retail, Motilal Oswal Securities. An online brokerage, he says, empowers customers to operate in real time and more importantly, to be on his own.

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Extract

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Taking Stock, Virtually ; Online and Offline Brokering Work Better in Combination Than Alone.

Another major advantage that online broking holds over its offline counterpart is the power of informed decisions that it affords. "There are plenty of research-backed tools available online to help customers take an informed decision on their stock choice-- helped, ...

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