Summary
The Ultimate Question: Driving Good Profits and True Growth, by Fred Reichhled, is reviewed.
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Extract
The Ultimate Question: Driving Good Profits and True Growth
The Ultimate Question: Driving Good Profits and True Growth By Fred Reichhled Harvard Business School Press, Boston, USA, 2006; pp. 210; Price: $24.95 ISBN: 1-59139-783-9
If growth is what you're after, you won't learn much from complex measurements of customer satisfaction or retention. You simply need to know what your customers tell ...See the full content of this document
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