'The Biggest Tragedy Will Be If Great Content Is Created but It Cannot Be Found' ; in a Freewheeling Chat, Nikesh Arora Explains What Google Really Stands for, Whether It's Feeding On Profits of Other Businesses and Why He Loves Being a Googler.

Business Today › September 02, 2009

Linked as:

Summary

In a freewheeling chat, Nikesh Arora explains what Google really stands for, whether it's feeding on profits of other businesses and why he loves being a Googler. Excerpts:

GOOGLE AS DISRUPTOR OF CONVENTIONAL BUSINESS

See the full content of this document

Extract

'The Biggest Tragedy Will Be If Great Content Is Created but It Cannot Be Found' ; in a Freewheeling Chat, Nikesh Arora Explains What Google Really Stands for, Whether It's Feeding On Profits of Other Businesses and Why He Loves Being a Googler.

People look at Google as the Tom Sawyer of business. You get to eat the apple when somebody is painting the fence. Your revenue is driven by content that is free.

I don't think that is a fair characterisation. Think about this: About four exabytes of data (an exabyte is one billion GB or roughly 40,000 days of video programming) was created prior to 2005. Last year, that number was 270 times that. The point is that a majority of the world's information is coming in digital form. Now, there are people who develop the content, people who create the content, and then there are people who help other people find it.

...That's where Google comes in?

Yes. What's a music company? A music company doesn't sing. It finds a talent and makes it accessible around the world. What are broadcasters? They coll...

See the full content of this document