The Disneyization of Society

South Asian Journal of Management - Vol. 13 Nbr. 3, July 2006

Kumar, S Vijaya

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Summary

Disneyization of Society, by Alan Bryman, is reviewed.

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Extract

The Disneyization of Society

The Disneyization of Society By Alen Bryman SAGE Publications, New Delhi, 2004; Pages: 199; Price: Rs. 800; ISBN: 0781967648, 0761967656

Disneyization and McDonaldization the order of the day, and the concept of Disney theme parks seeps into the economy and into the consumer culture of the present society. Logically arguing this factor, the author has brought a new conceptualized theme into the li...

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