Column: Young and Restless ; As the Economy Surges, India Inc.'S Workforce Is Getting Younger and Younger. Such Employees Have Vastly Different Aspirations Than Those of the Older Generation. Employers That Recognise and Respond to Those Aspirations Will Emerge As the Best Companies to Work for in India.

Summary

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The Indian employee today is very savvy. Riding on the back of an employment boom, he has taken full advantage of the shift of power in the employer-employee equation. From plush offices equipped with world class facilities to HR policies that cater to his every whim and fancy, today's employee is demanding it all and will make sure he gets it, gift wrapped (with a postage paid envelope attached for anonymous feedback, just in case...). You would expect that after all this and more, the employee would stick around for a while and feel grateful.

Our guess is that if you are an HR Manager in an Indian company, you would know better. After watching talent walk out through your front door and poring over their exit interviews for clues, you know that the answers are not that simple. Every time you fix one problem and stop to breathe, there is someone else tugging at the sleeve of your precious workforce, luring them away with an employment promise better than yours. So then, how do you get them to stay, and more importantly to contribute positively to your organisation's success?

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Extract

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Column: Young and Restless ; As the Economy Surges, India Inc.'S Workforce Is Getting Younger and Younger. Such Employees Have Vastly Different Aspirations Than Those of the Older Generation. Employers That Recognise and Respond to Those Aspirations Will Emerge As the Best Companies to Work for in India.

The Best Companies to Work for in India study 2007 examines what thousands of employees from all over the country have to say about what makes them 'tick'. Over 50 per cent of the respondents are between the age group of 25 and 35; hence our findings are influenced heavily by the changing workforce demographics in India, with the younger lot becoming the dominant voice in the country. While the older age group still constitutes a significant proportion of the workforce and makes...

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