Fresh Fashion ; the Young and Restless in Bollywood Are Choosing to Dress Up in Clothes by Young Indian Designers, Nudging International Labels and the Older Lot to the Side.
India Today › September 30, 2009
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Summary
It's happened at least twice. At two widely-photographed events, Priyanka Chopra has nudged Jean Paul Gaultier and Alberta Ferretti aside to instead slip into a luxurious gown by a young Indian designer. In November 2008, the actor was invited to the unveiling of the decadent Atlantis hotel in Dubai.
She had at her disposal the best couture that money could buy. But she instead chose to wear a mustard-coloured one-shouldered gown by young designer Gaviin Miguel. The designer, whose short dresses have been quite a staple in Chopra's wardrobe, was thrilled. Barely three years in the business of fashion, Swapnil Shinde was grinning as widely when he spotted the lissome Chopra wearing his lime green ruffled gown at the Stardust Awards in February this year. Shinde has styled a few Sunsilk campaigns for Chopra and the actor asked him to design a dress for the awards. "Sales of my long gowns went up by 60 per cent after Priyanka wore them," says Shinde.See the full content of this document
Extract
Fresh Fashion ; the Young and Restless in Bollywood Are Choosing to Dress Up in Clothes by Young Indian Designers, Nudging International Labels and the Older Lot to the Side.
Manish Malhotra and Tarun Tahiliani can go on vacation.
The young and restless celebrities are choosing to zip up and drape togs by the equally young fashion frat. If Prachi Desai, walking the red carpet ...See the full content of this document
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