Reinventing Moser Baer ; Having Survived the Down Cycle in Optical Storage Media, the Company Is Now Diversifying Into a Clutch of High-Growth Businesses.
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Summary
Every minute, seven compact discs roll off the manufacturing line at Moser Baer's (MB's) Greater Noida optical storage plant. The machines hum with metronomic precision, beating raw polycarbonate into optical storage discs. This is high-tech, capital intensive manufacturing that is Moser Baer's forte. The 24-year-old Delhi- based company is the second-largest manufacturer of optical storage devices (read: CDs and DVDs) in the world; the largest is Taiwan's CMC Magnetics Corporation.
Emerging from a prolonged downturn in its core business, Moser Baer is now crafting a strategy to diversify and expand in line with Founder and Managing Director Deepak Puri's vision of growing into an engineering- and technology-driven business. "The transformation is about growing from a single-product manufacturing company to a conglomerate with multiple high-growth businesses," says Executive Director Ratul Puri. The goal: ramp up each of these modules into $500 million (Rs 2,150 crore) to $1 billion (Rs 4,300 crore) businesses. The company has also transformed itself into a technological leader. Says Deepak Puri: "When we started (in the optical media business), we were laggards-6-9 months behind the world. Today, we are ahead of the curve."See the full content of this document
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Reinventing Moser Baer ; Having Survived the Down Cycle in Optical Storage Media, the Company Is Now Diversifying Into a Clutch of High-Growth Businesses.
The evidence? Moser Baer is at the cutting edge of emerging optical formats in storage-Blu-ray discs and high density DVDs or HD DVDs. MB was the first to market the HD DVDs, selling the initial batches at prices as high as $8 (then Rs 360) apiece in August 2006. The price is now down to $7 (Rs 301) apiece. MB's recent acquisition of OM&T, a fully-owned subsidiary of the Netherlands-based Philips, puts it at the forefront of Blu-ray format as well. "OM&T is the only manufacturer outside of Japan to be shipping Blu-ray discs,"...
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