Rad Based Prototyping Methodology for Timextra E-Commerce

Summary

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This paper considers the unprecedented speed of growth of the Internet and the building of commercially viable e-commerce solutions to meet these newly emerging challenges. This paper focuses on the development of TimeXtra e-Commerce information systems solution. The paper highlights a methodology based on RAD systems, which is capable of handling unpredictability and frequent changes, which characterises business on the Internet. The conclusions focus on user involvement, empowered teams, frequency of product delivery among others.

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Rad Based Prototyping Methodology for Timextra E-Commerce

INTRODUCTION: BUSINESS IN THE AGE OF ON-LINE MARKET-SPACES

Fast innovation management initiatives are driving the development strategies of most successful organisations today and will continue to fuel developments in the future. The diverse range of possibilities brought on by the emergence of on-line Internet based environments create unprecedented change, and bring both increased product and market uncertainty and as a consequence new market challenges. In the new millennium organisations need to be new architects of radical changes transforming old ways of doing things across a wide range of sectors (Hamel, 1998). To meet the challenges of virtual business environments organisations need to engender both a responsive and adaptable approach to market demands and assess how value is created. For many, creativity and innovation management is a strategy of fundamental importance in sustaining development in ever increasing turbulent and volatile environments. In accepting the importance of innovation, businesses need to create a shift from a product-centric view of innovation to a systemic view of innovation (Hamel, 1998). When considering innovation management, it is essential to realise how the Internet is evolving into a seamless buyer-supplier communications and interaction channel. Virtual commercial environments operating on the Internet, where information is the 'life blood' of business processes, have led to the emergence of virtual value chains, referred to as market-space. These are replacing many aspects of the marketplace (Rayport and Svioka,1994). The emergence of market-space is, in both consumer and business-to-business markets, becoming integral to enabling speedy innovation by being closely intune with market expectations and desires. The new competitive challenges focus attention on the need for organisations to be able to respond to market demands in the high s...

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