A New Career Pitch ; an Assortment of Opportunities Is On Offer As Cricket's Masala Version Gets Off to a Heady Start.

Business TodayMay 20, 2008

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Summary


He has led his unit in Jammu & Kashmir where quick, and correct, decisions can make the difference between life and death. Yet, for a relatively easy task, Colonel Vinod Bisht was facing a unique predicament this March. A student of the Post Graduate Programme in Public Policy and Management (PGP-PMP) at IIM Ahmedabad, the 45- year-old Colonel Bisht faced a problem of plenty during the placement season.He had three offers to choose from a techno- commercial profile at a leading telecom service provider, an IT role at a power company and an operations role at a sports company. After a lot of uncharacteristic deliberation, Bisht settled for the last and has not regretted the decision since. In fact, he realised a few days into the job that this decision would probably propel him to unanticipated glory. I realised I was suddenly sought-after when the placement brief was given at the institute, says the ace paratrooper. Rightly so, because as part of GMR Sports, he has one of the most enviable jobs. Bisht is Associate VP (Operations) at GMR Sports and a day at work for him usually means interaction with stalwarts like Virender Sehwag, Daniel Vettori, Shoaib Malik and Glenn McGrath, who are part of his IPL team Delhi Daredevils.

While IPL has bowled over the nation with its first leg, it has also heralded a new era in cricket management. With franchisees joining the bandwagon, the business of cricket has just acquired a professional aura. Away from the onfield action, there are professionals from diverse backgrounds who are charting out a career in sports. Some, like Bisht, have joined the fray while others are biding their time to see how the market realities work for cricket.Without a doubt, cricket has become another industry and needs to be handled professionally. Says Ness Wadia, Promoter of the Kings XI Punjab franchise: For me, there is no difference between running the business of cricket or running a company. As in other businesses, you need people in marketing, operations and sales.

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Extract


A New Career Pitch ; an Assortment of Opportunities Is On Offer As Cricket's Masala Version Gets Off to a Heady Start.

Cricket administrators and stakeholders across the spectrum agree that IPL will change the face of sports management in India. Reasons Charu Sharma, CEO, Bangalore Royal Challengers: An event like IPL will certainly give rise to a lot of professional inp...

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