Nokia Made in India ; by the End of 2006, Nokia Will Be the Largest Multinational and Consumer Products Company in India, Even Bigger Than Hll. Now, the Company has Ventured Into Manufacturing. That Could Start Another Revolution.

Summary

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Early in the morning of March 11, Jorma Ollila hops into the car that will take him from a hotel in the heart of Chennai to Sri Perumbudur, an industrial township that lies 48 km to the south- west of the city. It is a Saturday, and the traffic is light, but the road to Sri Perumbudur is narrow in parts and boasts a couple of choke points created, ironically, by roadwork. Ollila, however, is unlikely to be caught in a gridlock. He is the Chairman and CEO of Nokia India and is headed for Sri Perumbudur for the opening of his company's first manufacturing facility in India.

Elections to the state assembly of Tamil Nadu are due in May and the Election Commission has barred ministers from both the state and the central government-Union Minister of it and Communications, Dayanidhi Maran is from the DMK, the main opposition party in the state of Tamil Nadu-from participating in the function. Maran has deputed his senior-most bureaucrat J.S. Sarma, and Tamil Nadu Chief Minister J. Jayalalithaa, an entire army of state officials to represent them at the function. Maran has also met with Ollila earlier in the day, and the state government's blessings are evident in the army of policemen stationed all along the road to Sri Perumbudur to ensure that the passage of anyone headed for the Nokia factory is smooth.

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Nokia Made in India ; by the End of 2006, Nokia Will Be the Largest Multinational and Consumer Products Company in India, Even Bigger Than Hll. Now, the Company has Ventured Into Manufacturing. That Could Start Another Revolution.

If Ollila looks out of the window anytime during the hour-long journey, he will see two things that are sure to make him happy: most of the policemen are communicating with their colleagues through mobile phones, not wireless radio-trunking handsets, and there are still enough people around who do not seem to be carrying mobile phones. If the man needs any reassurance that Nokia's decision to start manufacturing operations in India is the correct one, these should provide that. Then, it is unlikely he needs any.

Nokia India is estimated to have ended 2005 with revenues of m2.022 billion (Rs 10,716.6 crore). That's around six per cent of the parent's global revenues and almost 60 per cent of its revenues from China. India is the fourth largest market for Nokia (after China, the US, and the UK), and it could well end 2006, the third or the second largest. The number also means that Nokia India is the second largest multinational operating in India in terms of revenues, ...

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