Newsmaker - Mahendra Singh Dhoni ; His Favourite One-Liner Is I Am What I Am and at 26, Mahendra Singh Dhoni, India's Twenty20 World Cup-Winning and Odi Captain, Is Already the Most Expensive Cricketer in the World He Was Bought by the Chennai Super Kings, Owned by India Cements at the Indian Premier League (Ipl) Player Auction Recently for $1.5 Million (Rs 6 Crore).

Business Today › April 02, 2008

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Summary

His favourite one-liner is I am what i am and at 26, Mahendra Singh Dhoni, India's Twenty20 World Cup-winning and ODI captain, is already the most expensive cricketer in the world he was bought by the Chennai Super Kings, owned by India Cements at the Indian Premier League (IPL) player auction recently for $1.5 million (Rs 6 crore).

It isn't just cricketing skills that explains his price. The boy next door from Ranchi has already become a style icon (The MTV Youth Icon Award in 2006 is just a recognition of that). His manager, Jeet Banerjee, Director, Gameplan Sports, says: The way he is playing, the way he is leading the side, the way he is carrying himself and many more factors are contributing to his brand positioning.

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Extract

Newsmaker - Mahendra Singh Dhoni ; His Favourite One-Liner Is I Am What I Am and at 26, Mahendra Singh Dhoni, India's Twenty20 World Cup-Winning and Odi Captain, Is Already the Most Expensive Cricketer in the World He Was Bought by the Chennai Super Kings, Owned by India Cements at the Indian Premier League (Ipl) Player Auction Recently for $1.5 Million (Rs 6 Crore).

India's ODI captain is already associated with br...

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