Walking the Talk ; by Judiciously Growing Markets, Nibbling Away at Shares, Creating New Growth Engines and Going International, Marico has Been Able to Do Something Few Fmcg Companies Have Been Able to Pull Off 21 Per Cent Cumulative Average Growth Over the Last Five Years.

Summary

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Regular walkers at the windswept Bandra promenade in Mumbai are likely to spot a professorial-looking man walking briskly past entwined couples and sleepy constables, barely throwing them a glance. Only an avid follower of business magazines or the burgeoning business news channels would recognise 57-yearold Harsh Mariwala, Chairman, Marico, one of India's fastestgrowing marketers of fast moving consumer goods (FMCGs).

Mariwala follows a rigorous physical regimen that sees him hit the treadmill, take long walks on the sea face, and play golf whenever he can find the time. It's, therefore, no surprise that Mariwala is tough to keep up with when he is walking.But then, so is it with the company that he heads. As the financial results for 2007- 08, which were declared last fortnight, reveal, Marico has clocked group revenues of Rs 1,907 crore up 22 per cent over the previous financial year.

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Extract

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Walking the Talk ; by Judiciously Growing Markets, Nibbling Away at Shares, Creating New Growth Engines and Going International, Marico has Been Able to Do Something Few Fmcg Companies Have Been Able to Pull Off 21 Per Cent Cumulative Average Growth Over the Last Five Years.

Since 2003-04, revenues have grown at a compounded annual rate of 21 per cent, something few FMCG marketers can match. Net profits are up 30 per cent for the same period. To cap an impressive run, look at it this way: The group has experienced 30 consecutive quarters of revenue growth and 34 quarters of profit growth.

But even that's not enough for Mariwala. We want to be the fastest-growing FMCG company. And w...

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