King of the Jingle: Prasoon Joshi ; Prasoon Joshi Is Emerging As the Indian Star in the International Ad Fraternity.
Business Today › January 14, 2008
Linked as:
Summary
PRASOON JOSHI
Executive Chairman, McCann Worldgroup India & Regional Executive Creative Director (Asia Pacific)See the full content of this document
Extract
King of the Jingle: Prasoon Joshi ; Prasoon Joshi Is Emerging As the Indian Star in the International Ad Fraternity.
King of the Jingle
Prasoon Joshi is emerging as the Indian star in the international ad fraternity.By Shamni PandeHe is one of a new breed of professionals who has popularised the use of an Indian idiom, and a distinctly Indian voice, in Indian advertising. If Piyush Pandey of Ogilvy & Mather is credited with pioneering this trend, then Prasoon Joshi, who started his career under him in 1992, is clearly the one who's taking the theme across the world. In fact, the latest Alpenliebe ad for Perfetti Van Melle with actress Kajol and an alligator is now being us...See the full content of this document
Sponsored links
