From Field to Fries ; the Story Behind Made-in-India Macfries Is an Epic in the Annals of Potato Farming and Took Almost a Decade to Script.

Summary

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Mcdonald's launched in India in 1996, and in the years that followed, the world's largest fast food chain established with its partners the most impressive cold-chain in the country. But until August 2007, every serving of MacFries came onboard a ship. Then, a process that McCain Foods, McDonald's largest supplier of fries and the world's largest potato processor three per cent of the world's potatoes pass through McCain factories began in 1998 came to a close. The first Indiamade MacFries made it onto the menu. The nine- year saga is full of heartbreak and pain, but it is also a remarkable success of agronomy in India.

There are over 150 McDonald's outlets in India, which are set to increase to 200 by the end of 2009. These outlets are expected to consume 1,200 tonnes of lettuce, 100 million buns and 3,500 tonnes of potatoes, of which two-thirds will be MacFries. And chances are that the MacFries that you eat would have come from a Shepody potato that began its life in a field in the Lahaul-Spiti valley in Himachal Pradesh. This year, 70 per cent of the MacFries served by McDonald's India would have been grown in India. By 2010, each and every MacFry would be Indian, and Indian fries may well be travelling the world.

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From Field to Fries ; the Story Behind Made-in-India Macfries Is an Epic in the Annals of Potato Farming and Took Almost a Decade to Script.

The process of growing the potato that becomes a serving of fries is a logistical masterpiece. The master crop of potatoes is grown in the Himalayas, where the weather is conducive, but these don't make it onto the plate. Instead, they're harvested in September and r...

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