Consumer India 2025 ; Indians Now Have More Spending Power Than at Any Time in the Past. How Will the Country's Consumer Market Evolve? A Mckinsey Study, Shared Exclusively with Bt, Says It Will Become the World's 5th Largest by 2025.

Summary

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Medieval Europeans called India a "golden bird" and managed to cage it for centuries. But now, it's ready to spread its wings and fly again. And this time too, the world is sitting up and taking note. "That incomes will leap is a fait accompli," says Hemant Sachdeva, Director (Marketing), Bharti Airtel, "and all indications are that the increase will be secular."

Sachdeva's optimism is not unfounded. Consider this: an average Indian today can potentially spend double of what he could in 1985; in the next 20 years, he will be able to spend four times what he does now, says a McKinsey Global Institute report titled The Bird of Gold: The Rise of India's Consumer Market. Result: India is expected to emerge as the world's fifth-largest consumer market by 2025, overtaking countries like Germany and Italy which are currently far ahead.

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Consumer India 2025 ; Indians Now Have More Spending Power Than at Any Time in the Past. How Will the Country's Consumer Market Evolve? A Mckinsey Study, Shared Exclusively with Bt, Says It Will Become the World's 5th Largest by 2025.

Providing ballast to this ride up the ranks of consuming nations is the country's expected annual growth rate of 6-9 per cent per annum (real compounded annual growth of 7-8 per cent) over the next two decades. This will almost treble middle class income levels- average real disposable inco...

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