Drive, Printed Circuit, Treadmill

Business Today › November 05, 2007

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Summary

DRIVE

Hail the Master Chief

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Extract

Drive, Printed Circuit, Treadmill

Halo 3 is the biggest release yet for the XBox360, we give it a whirl

Kushan Mitra

First-day sales: $170 million (Rs 680 crore). That number made Halo 3 the biggest grossing "first-day" entertainment product in history, and that includes Hollywood. The title grossed over $300 million (Rs 1,200 crore) in its first week. This game brought back the Xbox360, Microsoft's game console, from the brink, just as Sony's PlayStation3 was seeing its price cuts (everywhere but in India) work. Microsoft executives were basking in the glory of one of the more e...

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