Licence to Download ; Indian Music Industry Comes Up with a Novel Business Model in a Bid to Stem the Menace of Illegal Downloads On Mobile Phones.

Summary

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It's perhaps the Indian music industry's best chance to rid itself of the scourge of piracy. In what is being touted as the first of its kind in the world, the Indian Music Industry (IMI), the entertainment industry body in India, has launched Music Mobile Exchange (MMX) with the express purpose of directly curbing the problem of mobile chip piracy (illegal download of music content on to mobile phone chips).

With this, mobile phone stores and related shopkeepers can download music legally on mobile phone chips by opting for a MMX licence from the right holders and sell music without violating the Copyright Act.

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Extract

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Licence to Download ; Indian Music Industry Comes Up with a Novel Business Model in a Bid to Stem the Menace of Illegal Downloads On Mobile Phones.

The music industry in India has been losing more than Rs 300 crore each year only on a...

See the full content of this document

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