Daughters in the Sun ; They're Young, Full of Beans and Very Restless. And They're Either Quietly Moving Into the Family Business, or Starting Up On Their Own.
Business Today › October 08, 2007
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Summary
Looking for Madison's (New) Avenues
Lara Balsara, 26, Business Development & Diversification Manager, MadisonSee the full content of this document
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Daughters in the Sun ; They're Young, Full of Beans and Very Restless. And They're Either Quietly Moving Into the Family Business, or Starting Up On Their Own.
In her growing-up years, Lara Balsara--like most of us--wasn't sure about too many things, but what she was pretty clear about-- unlike many of us--is that she did not want to be a doctor or an engineer. That may not come as surprise to those who know her father, Sam Balsara, a doyen of the Indian advertising industry, and Chairman of the Rs 1,300-crore (gross annual billings) Madison Communications. "Talking to dad about his work, about advertising, brands and communication on a regular basis got me interested in marketing and advertising," says the 26-year-old Business Development and Diversification Manager at the 19-year-old diversified communications group.
After a BA (economics) from St Xavier's College, Mumbai and a 4- 5 month stint at Madison, Lara headed to the UK for her Masters in Marketing from Bristol University. She came back to India and joined Madison ...See the full content of this document
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