Jewel in the Rough ; Conserve, a Rs 1.5-Crore Venture, Is Her Vehicle of Change, a Result of Much Deliberation On Anita Ahuja's Part, That Ngos Should Have Market-Driven Products to Become Self-Reliant.

India TodayJuly 10, 2008

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Summary


SPIRIT OF INDIA ENVIRONMENT

Clad in a sensible cotton salwar-kameez, sporting silver and black sneakers, she is a powerhouse. She knows what she wants and does it.

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Jewel in the Rough ; Conserve, a Rs 1.5-Crore Venture, Is Her Vehicle of Change, a Result of Much Deliberation On Anita Ahuja's Part, That Ngos Should Have Market-Driven Products to Become Self-Reliant.

She makes sure waste doesn't go to waste and re-uses it to create things of beauty. Her main aim is to "ensure every rag-picker gets his share of a monthly salary of Rs 3,500 to survive".

Conserve, a Rs 1.5-crore venture, is her vehicle of change, a result of much deliberation on ...

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