Organizational Commitment, Intellectual Capital and Organizational Competitiveness

South Asian Journal of ManagementVol. 14 Nbr. 3, July 2007

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This paper builds a framework to understand the effects of lower organizational commitment on intellectual capital and organizational competitiveness focusing on the current labor market in India. Specifically, the effects of low organizational commitment on intellectual capital using a model of intellectual capital encompasses three tiers: human capital, social capital and organizational capital. This paper reviews literature on organizational commitment and its relationship with the development of intellectual capital within the organization. The interactive effects of social and organizational culture in India on organizational commitment and intellectual capital are given special attention. The literature suggests that a reduction of organizational commitment has the potential to strongly affect the intellectual capital of organizations, and therefore, the competitiveness of organizations. In the Indian cultural context, it is suggested that increasing organizational commitment may be the most successful with a focus on socialization practices and organizational culture.

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Organizational Commitment, Intellectual Capital and Organizational Competitiveness

Shifts in the global market place result in shifts in what makes organizations competitive. In the past decades, there has been a shift away from so-called "hard assets" to the so-called "soft assets", which include organizational knowledge, skills, and intellectual capital (Teece, 2000). The role of intellectual capital in enhancing ongoing organizational competitiveness is well-established in the global management literature (see for example, Bartlett, 2002; Ahn and Chang, 2004; Khandekar and Sharma, 2005; and Subramaniam and Youndt, 2005). An examination of the recent rise of India (Parbat and Mazumdar, 2006; Mukherjee, 2006) makes it clear that intellectual capital is playing an increasing role in knowledge processing industries in the southern part of India. In fact, it has been strongly argued that the intellectual capital, when combined with a superior process for harnessing organizational knowledge, is perhaps the key ingredient in continued success of organization competitiveness of global companies such as Wipro, Infosys, and Tata Consulting Services (TCS).In order for the Indian economy to become integrated into the global market place, retention and development of people who contribute their scientific and technological knowledge to the organization is of crucial importance. In a recent series of publications, however, it has been observed that there is a great deal of job hopping among qualified personnel at all levels in Indian companies, with "poaching" (companies recruiting employees from their competitors) a common practice that is increasing at an alarming rate (see for example, Scalem and Ravindranathan, 2005; and Aspden, 2006). In 2000, noted that the turnover rate at organizations such as NUT, Ltd., and Hughes Software Syst...

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