The Profit Collection ; the Man From Chile Had No Magic, Just Some Adroit Footwork to Help Bata Shake Off Losses, Get Back Its Shine and Keep It.

Summary


Then: Bata India's Q3 loss doubles...Bata's loss jumps to Rs 6.6 crore in Q1 ...Bata drops demerger plan, recast takes loss to Rs 62 crore ...

Now: Recession? What recession?

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The Profit Collection ; the Man From Chile Had No Magic, Just Some Adroit Footwork to Help Bata Shake Off Losses, Get Back Its Shine and Keep It.

When Thomas Bata handpicked old loyalist Marcelo Villagran in 2005 from Bata's thriving subsidiary in Chile to steer Bata India, the shoe major was scuffed and worn out. The balance sheet was splattered with red ink, shareholders were disgruntled, workers were unhappy and India Shining was no longer thronging the outlets of the country's largest shoe...

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