The Wheels They're a Changin' ; Food Outlets and Other Retailers in the Home Delivery Space Are Experimenting with Different Modes of Transport.

Summary

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Whenever people want a break from the routine of home-cooked food, they pick up the phone and order in stuff from outlets such as ours," says Arvind Mediratta, Chief Marketing Officer, Yum Restaurants International, which runs the kfc and Pizza Hut chains. "The convenience of having warm, freshly cooked food delivered at your doorstep is obviously driving this demand," adds Ashim Gupta, General Manager, Operations, Wimpy's International.

The operative words, then, are convenience, warm food and doorstep. Most fast food outlets-like McDonald's, Domino's, Wimpy's and Pizza Hut-and some other retailers (we'll come to them later) employ teams of young boys (girls are poorly represented here; women's libbers, equal opportunity activists and gender equality crusaders take note) to make deliveries. Scooters fitted with food boxes on the pillion riders' seat are the most popular mode of transport, but some companies are experimenting with other sets of wheels.

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Extract

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The Wheels They're a Changin' ; Food Outlets and Other Retailers in the Home Delivery Space Are Experimenting with Different Modes of Transport.

Kaati Zone, located on Church Street, in Bangalore's central business district, has sought to replicate the ambience of a typical American diner. But it is its tea...

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