A Boon for Online Advertising ; It's Not yet a Serious Threat to Print, Outdoor or Television but Ad Networks Are Helping Online Advertising Rapidly Creep Up On Traditional Media Platforms in Terms of Revenues Generated.

Business Today › June 15, 2009

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Summary

It's not yet a serious threat to print, outdoor or television but ad networks are helping online advertising rapidly creep up on traditional media platforms in terms of revenues generated. Industry analysts expect online advertising revenues to reach Rs 800 crore in 2009-10 from the present Rs 600 crore. 'Advertising networks' serve as brokers between advertisers and web publishers, connecting sites that want to sell ad space with advertisers and agencies that want to reach potential customers.

Advantage ad networks

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Extract

A Boon for Online Advertising ; It's Not yet a Serious Threat to Print, Outdoor or Television but Ad Networks Are Helping Online Advertising Rapidly Creep Up On Traditional Media Platforms in Terms of Revenues Generated.

Ad networks help reach audiences at a lower cost

They assist advertisers reach ...

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