Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

South Asian Journal of Management › Vol. 15 Nbr. 2, April 2008

Author: Kumar, Satheesh

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Summary

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, by W Chan Kim and Renee Mauborgne, is reviewed.

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Extract

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant By W Chan Kim and Renee Mauborgne Boston, Harvard Business School Press, 2005; XV+ p. 240; Rs. 1255 ISBN: 1-59139-619-0

Blue Ocean Strategy or Old Wine in New Bottle? A critique on the book Blue Ocean Strategy by Prof. Chan Kim and Prof. Renee Mauborgne

The concept of creating uncontested market space was already available and hence authors Prof. W Chan Kim and Prof. Renee Mauborgne haven't created any blue oce...

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