Brands - Registration, Anti-Counterfeiting And Online Issues

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Brands - Registration, Anti-Counterfeiting And Online Issues

Published in MIP – Brand Management Focus May

2009

I. PROLOGUE

Perfidious imitation of a brand by traders to sell their own

products and services, generally understood as counterfeiting or

piracy, can have a detrimental and even serious effect on not only

the profitability of a company but also to public health and

safety. Pirated or counterfeit products, which more often than not

are substandard, effect the goodwill and reputation of rights

holders, expose consumers to safety and health hazards and have a

deleterious impact on Government revenues.

Acts of counterfeiting and piracy of intellectual property

rights are witnessing a robus...

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