{\Rtf1\Ansi\Ansicpg1252\Deff0\Deflang1033{\Fonttbl{\F0\Fnil\Fcharset0 Ms Sans Serif;}{\F1\Fnil Ms Sans Serif;}} {\Colortbl ;\Red0\Green0\Blue0;} \Viewkind4\Uc1\Pard\Cf1\F0\Fs20 Admakers Go for Personality Types\F1\Par } [Delhi Times]

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{\Rtf1\Ansi\Ansicpg1252\Deff0\Deflang1033{\Fonttbl{\F0\Fnil\Fcharset0 Ms Sans Serif;}{\F1\Fnil Ms Sans Serif;}} {\Colortbl ;\Red0\Green0\Blue0;} \Viewkind4\Uc1\Pard\Cf1\F0\Fs20 Admakers Go for Personality Types\F1\Par } [Delhi Times]

The capital's personality types stretch from 'Haryana farmers' and 'Karol Bagh millionaires' to the call centre class. DT understands how these people shape ads.

Advertisements can be funny, smart, lame or even unkind - and so can the process of creating them. I...

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