Change Agents ; the New Dynamics of the Life Insurance Industry Is Forcing Life Insurance Agents to Re-Invent Themselves. The Story Is Unfolding Across India.

Summary

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Life Insurance is a matter of solicitation. However, the rules of this solicitation game are changing rapidly and fierce competition is becoming a way of life. At last count, there were 21 life insurers operating in the country and a handful of others were waiting in the wings. The industry is getting into a frenzy players are pushing hard to partake a share of this market. The onset of competition also means that the role of the ubiquitous life insurance agent is evolving, expanding and, in some cases, witnessing a complete turnaround. Increased competition and proliferation of products are compelling agents to innovate and spend greater amount of time understanding competing products. With new products from mutual funds and insurance companies hitting the market every other day, the new-age agent is armed with knowledge not just about his own portfolio, but also about financial products from competing firms. Here's how life insurance agents across the country are re-inventing themselves.

The deft adapter

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Change Agents ; the New Dynamics of the Life Insurance Industry Is Forcing Life Insurance Agents to Re-Invent Themselves. The Story Is Unfolding Across India.

Shalini Kohli, 38/ Max New York LifeShalini Kohli has a unique distinction within her company. She has been known to sign up at least 10 fresh insurance policies every month for the past 89 months. In insurance, where the product has to be sold, this makes her a star performer. For Kohli, joining Max New York Life (MNYL) as an ...

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