Hollywood Calling ; a Strong Domestic Market Beckons As India Becomes the American Studios' Must-Go-to Destination for Local Language Movies. The $100- Million Investment May Be a Blip On the Indian Radar Right Now, but It Looks Set to Grow. Hollywood, It Seems, has Finally Woken Up to Bollywood's Potential.

India Today (October 27, 2008)

Author: Kaveree Bamzai

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Summary


Alain Ducasse at The Dorchester in London's tony Park Lane is the kind of pricey restaurant dealmakers go to when they want to shake hands on a really big one.

That's where Fox Filmed Entertainment Co-Chairman Jim Gianopulos, Fox STAR Studios India CEO Vijay Singh, and producer-director Vipul Shah met earlier this month before announcing to the media Fox Star Studio's first of a series of co-production and acquisition partnerships in Bollywood.

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Hollywood Calling ; a Strong Domestic Market Beckons As India Becomes the American Studios' Must-Go-to Destination for Local Language Movies. The $100- Million Investment May Be a Blip On the Indian Radar Right Now, but It Looks Set to Grow. Hollywood, It Seems, has Finally Woken Up to Bollywood's Potential.

At about $25 million for two films over the next 18 months, it's small change for a Hollywood studio whose parent company made $28.7 billion in revenue last year.

But a small step for Rupert Murdoch's News Corp is a giant leap in the ongoing love affair between an embattled Hollywood where revenues are plateauing and a cash-rich Bollywood with a growing domestic market.

Part of the increased interest from Hollywood is because des...

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