Summary
Founder of the $350-million (Rs 1,715 crore) advertising agency (which he sold off), Madison Avenue, George Fertitta is now tasked with selling an entire city, as CEO of NYC&Company, New York's tourism promotion organisation. BT's Anusha Subramanian met him in Mumbai recently. Excerpts from an interview: What's the idea behind setting up operations in India? There has long been a commercial and cultural connection between India and New York City. We are now extending that bond by inviting all Indian leisure and business travellers to visit us in 2009 and beyond.
In the wake of the wall street crisis, how is NY tourism looking? So far, we have not seen any downturn in tourism. Hotels, bars, theatres and cultural institutions have also not seen any declines.See the full content of this document
Extract
'We're Targeting Leisure Travellers' ; Founder of the $350-Million (Rs 1,715 Crore) Advertising Agency (Which He Sold Off), Madison Avenue, George Fertitta Is Now Tasked with Selling an Entire City, As Ceo of Nyc & Company, New York's Tourism Promotion Organisation.
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