Opera's Challenge ; the Company Believes Its Browsers Are Already the Best in Business.
Summary
The launch of Google Chrome might have fazed some, but not Jon von Tetzchner, CEO, Opera Software, a Norwegian firm that specialises in Internet browsers. We, in fact, saw downloads increase by 20 per cent after the launch of Google Chrome, because it gave browsers news space. The biggest problem with browsers is that people are comfortable with what they have on their computers, which is invariably Microsoft Internet Explorer, he says.
Von Tetzchner has a gameplan to outsmart competition in India. He believes that the mobile phone will be the dominant Internet access device in the country soon and with two browsers, Opera Mini (free) and Opera Mobile (paid), in that space, they have an edge over rivals. There are 17.3 million active users of Opera Mini, which is the world's most popular third-party browser, and our statistics show that each user of Mini visits an estimated 260 pages every month. India is one of our largest markets, he explains. Opera Mini's USP is that the browser does not load the heavy page instead the request for the page is re-routed through Opera's servers in Norway which loads a 'light' version of the page for the mobile. In countries like India where mobile bandwidth is limited, this is an obvious plus, asserts Tetzchner.See the full content of this document
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Opera's Challenge ; the Company Believes Its Browsers Are Already the Best in Business.
Even on the desktop, where Internet Explorer dominates, Opera feels it offers big pluses over the competition, incl...
See the full content of this document