Cutting Through the Clutter ; a Book-Full of Business Insights From One of Madison Avenue's Best Creative Minds.

Business Today (February 26, 2006)

Author: Archna Shukla

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Summary


THEN WE SET HIS HAIR ON FIRE

Phil Dusenberry

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Extract


Cutting Through the Clutter ; a Book-Full of Business Insights From One of Madison Avenue's Best Creative Minds.

Penguin Portfolio

PP: 290

Price: Rs 425

Then we set his hair on fire is not an academician's guide on what works and what doesn't in advertising. Coming from the pen of an ad veteran, the book is...

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