Summary
THEN WE SET HIS HAIR ON FIRE
Phil DusenberrySee the full content of this document
Extract
Cutting Through the Clutter ; a Book-Full of Business Insights From One of Madison Avenue's Best Creative Minds.
Penguin Portfolio
PP: 290Price: Rs 425Then we set his hair on fire is not an academician's guide on what works and what doesn't in advertising. Coming from the pen of an ad veteran, the book is...See the full content of this document

