Boom Time in Bollywood [ ]

Times of India, The (July 09, 2006)

Author: Dubey, Bharati

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Boom Time in Bollywood [ ]

The letter 'K' is supposed to be lucky for some filmmakers. Well, if it's raining hits in Bollywood right now, our movie moguls may have a 'K' - Kotler - to thank. Aka Philip Kotler, the mahaguru of marketing.

Never mind that Bollywood's hotshots may never have heard of him. In this summer of c...

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